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Digital Marketing for Nonprofits
Wingo helps nonprofits create digital campaigns that engage supporters and advance your mission. We blend fundraising strategy and digital marketing to drive meaningful action.
What can we help you with?
Digital marketing works best when it starts with the real challenge your team is trying to solve. Choose the challenge that your organization needs help with and see how the Wingo team works to solve it.
If your team needs...
Wingo helps nonprofits identify the audiences most likely to care about their mission, create support personas, and build paid social campaigns with creative and messaging designed to resonate with them.
A campaign should not end once someone clicks, signs up, or opens an email. Wingo helps shape the follow-up communications that nurture donor relationships, making each message feel personal and connected to the supporter’s next step.
Wingo helps connect your communications strategy to donor intent, so each digital touchpoint has a clearer role in moving supporters closer to action. We look at how people move from first interest to deeper support, then strengthen the content and pathways that guide them there.
Wingo helps build landing pages and website paths that make the next step easier to find. From campaign pages to donation journeys, we focus on helping visitors understand the message and take action without friction.
Some campaigns need to move quickly without losing strategy. Wingo helps shape rapid response messaging, digital content, and paid media plans that meet the moment with focus.
Many nonprofits speak to audiences with different characteristics simultaneously. Wingo helps segment key audiences and develop messaging that speaks to what each group cares about, so your communications feel more relevant and intentional.
To respond to a timely moment
Some campaigns need to move quickly without losing strategy. Wingo helps shape rapid response messaging, digital content, and paid media plans that meet the moment with focus.
Different messages for different audiences
Many nonprofits speak to audiences with different characteristics simultaneously. Wingo helps segment key audiences and develop messaging that speaks to what each group cares about, so your communications feel more relevant and intentional.
A clearer landing page or website journey
Wingo helps build landing pages and website paths that make the next step easier to find. From campaign pages to donation journeys, we focus on helping visitors understand the message and take action without friction.
What can we help you with?
If your team needs...
A stronger path from interest to donation
A campaign should not end once someone clicks, signs up, or opens an email. Wingo helps shape the follow-up communications that nurture donor relationships, making each message feel personal and connected to the supporter’s next step.
Infrastructure
Wingo helps connect your communications strategy to donor intent, so each digital touchpoint has a clearer role in moving supporters closer to action. We look at how people move from first interest to deeper support, then strengthen the content and pathways that guide them there.
To grow awareness
Wingo helps nonprofits identify the audiences most likely to care about their mission, create support personas, and build paid social campaigns with creative and messaging designed to resonate with them.
What can we help you with?
If your team needs...
To grow awareness
Wingo helps nonprofits identify the audiences most likely to care about their mission, create support personas, and build paid social campaigns with creative and messaging designed to resonate with them.
A stronger path from interest to donation
A campaign should not end once someone clicks, signs up, or opens an email. Wingo helps shape the follow-up communications that nurture donor relationships, making each message feel personal and connected to the supporter’s next step.
Infrastructure
Wingo helps connect your communications strategy to donor intent, so each digital touchpoint has a clearer role in moving supporters closer to action. We look at how people move from first interest to deeper support, then strengthen the content and pathways that guide them there.
A clearer landing page or website journey
Wingo helps build landing pages and website paths that make the next step easier to find. From campaign pages to donation journeys, we focus on helping visitors understand the message and take action without friction.
To respond to a timely moment
Some campaigns need to move quickly without losing strategy. Wingo helps shape rapid response messaging, digital content, and paid media plans that meet the moment with focus.
Different messages for different audiences
Many nonprofits speak to audiences with different characteristics simultaneously. Wingo helps segment key audiences and develop messaging that speaks to what each group cares about, so your communications feel more relevant and intentional.
Making the Point of Difference Clear
Donor Communications Strategy
Wingo partnered with the Chicago Lawyers’ Committee for Civil Rights to create more intentional donor communications through audience segmentation and mission-centered storytelling. The work helped clarify what makes CLC’s approach distinct and built a strong foundation for future supporter engagement.
Turning Interest Into Advocacy
Meta Leads Campaign
Wingo helped URGE reach older reproductive justice supporters through a Meta lead-generation campaign built around useful resources, audience-specific messaging, and ongoing email engagement. The campaign created a path from awareness to opt-in support while outperforming key industry benchmarks.
See How Strategy Becomes Digital Work
Website Development
We build nonprofit websites and campaign pages that make information easier to find and action easier to take. Our work can support full website builds, landing pages, donation pathways, and service-focused content.
Reporting & Optimization
We translate campaign performance into clear takeaways your team can use. The goal is to understand what is working, what needs to shift, and how the next campaign can be stronger.
Website, UX & SEO
We improve how people navigate your website and find your organization online. This work can include SEO recommendations, page structure, content updates, and clearer paths to action.
Campaign Strategy
We help shape the audience, message, CTA, and digital path before a campaign goes live. Whether you are planning a year-end appeal or a focused digital campaign, that strategy helps each channel work toward the same goal.
Digital Marketing Services
Wingo supports nonprofits across the digital channels that shape supporter engagement, from campaign planning to performance reporting.
Paid Search & Google Ad Grants
We help nonprofits reach people who are actively searching for information, resources, or ways to get involved. Our work can include Google Search campaigns, Google Ad Grants strategy, keyword research, and campaign optimization.
Organic Social Media Content
We create organic content that helps your mission stay visible between major campaigns. This can include campaign posts, timely updates, thought leadership, and storytelling content tailored for the platforms your audience uses.
Email Marketing
We write and shape email campaigns that help supporters understand the message and move toward action. This can include fundraising appeals, donor journeys, newsletter content, and post-campaign follow-up communications.
Related Work: Read the Thinking Behind the CLC Donor Communications
Paid Social Media Marketing
We plan and manage paid campaigns across Meta, Google, and LinkedIn with audience strategy at the center. Each campaign is built to reach the right people with messaging that connects to a clear next step.
Related Work: See How the URGE Campaign Reached New Supporters
Digital Marketing Services
Wingo supports nonprofits across the digital channels that shape supporter engagement, from campaign planning to performance reporting.
We plan and manage paid campaigns across Meta, Google, and LinkedIn with audience strategy at the center. Each campaign is built to reach the right people with messaging that connects to a clear next step.
Related Work: See How the URGE Campaign Reached New Supporters
We help nonprofits reach people who are actively searching for information, resources, or ways to get involved. Our work can include Google Search campaigns, Google Ad Grants strategy, keyword research, and campaign optimization.
We create organic content that helps your mission stay visible between major campaigns. This can include campaign posts, timely updates, thought leadership, and storytelling content tailored for the platforms your audience uses.
We write and shape email campaigns that help supporters understand the message and move toward action. This can include fundraising appeals, donor journeys, newsletter content, and post-campaign follow-up communications.
Related Work: Read the Thinking Behind the CLC Donor Communications
We help shape the audience, message, CTA, and digital path before a campaign goes live. Whether you are planning a year-end appeal or a focused digital campaign, that strategy helps each channel work toward the same goal.
We build nonprofit websites and campaign pages that make information easier to find and action easier to take. Our work can support full website builds, landing pages, donation pathways, and service-focused content.
We improve how people navigate your website and find your organization online. This work can include SEO recommendations, page structure, content updates, and clearer paths to action.
We translate campaign performance into clear takeaways your team can use. The goal is to understand what is working, what needs to shift, and how the next campaign can be stronger.
Working With Wingo
St. Francis Friends of the Poor
Building A Digital Presence From the Ground Up
The Abortion Coalition for Telemedicine
Creating Digital Communications to Meet the Urgency of Now
Wingo NYC has been instrumental in the ongoing success of our Together for 340B Campaign, Digital Ad Campaign, which aims to raise awareness on the good the 340B Drug Pricing Program does in communities across the country. CV340B is able to reach a larger audience [and targeted audience across social media] and create a greater impact because of the work of Wingo NYC's digital team."
— Executive Director @ Community Voices for 340B
Working with the Wingo team on the Hudson-Athens Lighthouse website was a dream come true. They are a savvy bunch who bring communications acumen and professionalism to the table with a great deal of joy! What a treat to have the opportunity to work with such a talented group of fine individuals.”
— Director of Operations @ Hudson-Athens Lighthouse Preservation Society
Many times, an organization receives feedback and suggestions that could be transformative, but do not seem to take into account the size of its staff or its current capabilities. Wingo conducted a comprehensive communications audit and delivered thoughtful, actionable suggestions that yielded immediate positive results.
— Development & Communications Officer @ Row New York
Wingo creates fantastic email communications [tailored to key audience segments] that do an incredible job of capturing our work and how it impacts communities.”
— VP & Legal Director @ Chicago Lawyers’ Committee for Civil Rights
A Partner That Fits the Way Your Team Works
Some teams come to Wingo with a campaign ready to launch. Others need help shaping the message, building the digital path, or making sense of what should happen next. We meet the work where it is and help move it forward with clarity.