The Wingo Intervention
Work with Wingo’s team of seasoned fundraising, donor communication and design professionals to position yourself for growth or even a much-needed change. If you are a small organization with few or no fundraising staff, or a large organization looking to launch an individual or major donor fundraising program, the Wingo team can step in and work with your staff, board and donors to make this goal a reality.
Our staff will take you through a 6-month program with best practices in fundraising for your organization
Do you need help creating an individual giving infrastructure? Perhaps before you make your first development hire? Were you a recent recipient of a Mackenzie Scott/Yield Giving Grant? Wingo has worked with dozens of Yield Giving grantees.
We provide you with a beautiful new toolkit of case materials, give you the confidence, skills and training to tackle personal and organizational barriers to fundraising, including your board, and help you create and launch an individual giving and donor communication for donors at all levels that’s right for your organization.
Our six-month, hands-on intervention has clear deliverables, giving you the tools you need to launch a successful, sustainable individual fundraising and donor communication program with an emphasis on major gifts.
Here's What You'll Get
The cost of the six-month engagement averages $42,000 depending on the scope of the work. It can include add-ons such as:
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Producing small and large special events
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Implementing a message development or feasibility study
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Writing and designing annual reports and newsletters
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Producing year-end giving or membership campaigns
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Researching and identifying prospective foundation and/or corporate donors
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Creating corporate campaign case materials
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Providing interim development support
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Social media campaigns
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Hiring development staff
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Producing videos
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Designing and building websites
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Digital engagement and marketing campaigns across multi-channel platforms: social media and website
We will meet with you weekly to get the work done and provide much-needed development therapy. We will also attend board and development committee meetings to inspire the troops and get everyone on the same page.
Prospect Research
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Competitor/Peer organization research to identify new individual, foundation and corporate prospects
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A screened and rated donor list with next steps for the biggest donors
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A major donor prospect tracker
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Research and bios on select donors and prospects
Case Materials
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A branded major donor campaign with its own name and logo
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Planned giving marketing materials
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Solicitation and meeting request letter and email templates
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A donor acknowledgment grid
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A new thank you letter template
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A beautifully-produced donor cultivation event to launch your major gift campaign
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A host of case materials that we will write and design, including:
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Named Giving and Sponsorship Opportunities for annual gifts
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Donor Q&A, outlining the most challenging questions donors ask when being solicited, and the answers
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Organizational Overview
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Other pertinent one-pagers to fully tell your story through words and images
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Donor pledge form with benefits for giving at all levels, including monthly giving
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House party kit
Fundraising and
Communication
Infrastructure
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An annual fundraising and donor communications timeline
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Strategies for face-to-face visits with major donors
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Coaching for your team, including face-to-face solicitation training for board and staff
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Effective strategies and tools for engaging board members in fundraising
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Advice and direction about maximizing social media and online fundraising opportunities, including increasing followers and growing email lists
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Concrete recommendations for enhancing the fundraising potential of your website and digital fundraising campaigns