HealthRight Mental Health Ads

Project Summary

HealthRight expands equitable access to quality health systems for marginalized communities. They strengthen the health systems that provide equitable access to HIV treatment, mental health services, maternity care, malaria prevention, cancer care, and even the COVID-19 vaccine rollout.

Organization's Mission

To celebrate HealthRight’s 20th Anniversary of The Peter C. Alderman Program for Global Mental Health, WIngo produced an email and paid display ad campaign. We brainstormed the tagline and theme “Everyone deserves to thrive,” designed assets, achieved a click-through rate 360% greater than industry average and drove nearly 10,000 clicks to the giving page on a small budget.