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Medicare Rights Center
Medicare Rights Center: Re-engagement campaign
Project Summary
The Medicare Rights Center is a national, nonprofit consumer service organization that works to ensure access to affordable health care for older adults and people with disabilities through counseling and advocacy and public policy initiatives.
Organization's Mission
We partnered with the Medicare Rights Center in order to prime their email audience for engagement. For this project, we focused on disengaged subscribers and created re-engagement content based on the type of newsletters and updates that they were already subscribed to. We focused on provided a personalized experience to these subscribers and re-educating them about the Medicare Right’s Center mission and the content they produce.
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