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Saint Francis Friends of the Poor
Digital Advertising campaign for St. Anthony Appeal Fundraising
Project Summary
We concepted and produced a digital advertising campaign to complement SFF’s St. Anthony Appeal Fundraising efforts. Our goal was to produce an ad that spoke to the organization's mission and appealed equally to a religious and secular audience.
Organization's Mission
Founded in the 1970s by three Franciscan Friars seeking a solution to the city’s homeless crisis, St. Francis Friends of the Poor transforms the lives of the most vulnerable of the homeless population, those with severe mental illness that challenges their ability to stay healthy and housed.
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