Saint Francis Friends of the Poor x FyEye

Saint Francis Friends of the Poor FYEye Ad

Saint Francis Friends of the Poor x FyEye

Saint Francis Friends of the Poor FYEye Ad

Project Summary

This Winter, Wingo worked with St. Francis Friends of the Poor to design creative for a PSA. It was showcased on F.Y. Eye's PSA Network, a free community media cooperative democratizing advertising for nonprofits in New York City. With a network of 1,800 digital screens within NYC's nonprofit facilities and LinkNYC kiosks, the SFF website saw 2x their usual daily traffic levels during the duration of the campaign.

Organization's Mission

Founded in the 1970s by three Franciscan Friars seeking a solution to the city’s homeless crisis, St. Francis Friends of the Poor transforms the lives of the most vulnerable of the homeless population, those with severe mental illness that challenges their ability to stay healthy and housed.