The National Latina Institute for Reproductive Justice Eblast
Latina Programming Campaign email 3:
Project Summary
Wingo produced this campaign from idea through reporting. In honor of the Latina Institute’s 30th anniversary, we conceived a campaign that focused on a core facet of the organization's work historically: its educational programming. We created multi-channel marketing assets that told the story of how the programs have evolved over time and how they are distinctive to the organization. The assets featured stories from the board chair, staff, and ponderosa (or activists). The campaign was successful in driving signups to join the Latina Institute as activists.
Organization's Mission
The National Latina Institute for Reproductive Justice fights for equal access to reproductive health for Latina/x communities. We're transforming lives by building our activist base, shaping policies, and shifting culture.